This post also appears on The Archer Group blog. After what felt like a year of speculation, Facebook finally unveiled its new Timeline for Pages last week — much to the excitement of marketers worldwide. There are some surprises and a few disappointments (people are still mourning the end of default landing tabs), but overall, [...]
Archive for the ‘Content Strategy’ Category
How To Optimize the Facebook News Feed
January 20th, 2011
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This post also appears on The Archer Group Insights. The Facebook News Feed has become one of the most highly profiled areas of the web and an increasingly important piece of real estate for marketers. Its purpose is simple – to show people relevant updates from friends and Pages they have Liked. However, it doesn’t [...]
