As Social Media Manager at The Archer Group, an interactive marketing agency in Delaware, Justin is responsible for making social marketing an integral component of their product offering and clients’ marketing mix. He helps plan and implement all social strategies, campaigns and applications as well as oversee all social media monitoring efforts.
Before The Archer Group, Justin worked at True Action (formerly GSI Interactive) where he was responsible for the agency’s social media efforts. He helped brands like GNC, NFL Shop, and NHL Shop develop their social presence and contributed to many new business pitches. In addition, he has experience in paid search, affiliate marketing, and client services. Justin graduated from Villanova University with a degree in Marketing.
In his free time Justin loves baseball, reading non-fiction books, traveling, pop culture and playing with his bulldog puppy (Flickr pics).
You can contact him at justin.j.silva at gmail.com or follow him on Twitter @justinjsilva. The opinions expressed in his blog are not necessarily the views of The Archer Group.
